References

Marketing Communication

Originality ｜Creativity ｜Authenticity

Client: Visit Finland (8+ years)

We helped Visit Finland developing its Weibo account from scratch in 2013. The number of followers increased to 709,690 by 31.3.2021. The number of reads of one post was 25,000-80,000, while the most popular post was over 6 million. Among 52 overseas national tourism organizations, Visit Finland ranked No.12 based on total number of engagement in 2020.  

We were also in charge of VF’s WeChat account. The number of reads of an article was 3000-10,000, while some of the most popular articles was 20,000-280,000. Among 52 overseas national tourism organizations, Visit Finland ranked No.11 based on total views, and No.6 based on average views per article in 2020.

Client: Helsinki Marketing (4+ years)

We helped Helsinki Marketing set up its WeChat account and mini program, produced its content from the very beginning.

We identified the opportunity, established the right contact at Tencent and initiated the idea of joining Tencent’s pilot project of co-developing WeChat mini program app for overseas cities. She coordinated among Tencent management, IT personnel, Helsinki Marketing, Idean, MaaS Global, created & edited Chinese content for “live like a local” features, made it easy and accessible for Chinese traveler to find local services off the beaten path. It is the first city app in the world that let the tourist plan every part of the holiday. It was rewarded Silver in ‘The Best Service’ Category in the Annual ”Best Finnish Creative Design Awards” and created huge interests among international media.

Client: Ministry for Foreign Affairs of Finland (5+ years)

Launched this is Finland’s Weibo account and later WeChat account. Produced WeChat articles and Weibo posts, including live reporting on tiF Weibo during Xi Jinping’s visit to Finland in 4.2017.

Client: Translation Unit of State Council of Finland and others

Editing and translating for Translation Unit of State Council of Finland, Visit Finland, tiF, Finland Promotion Board, Helsinki Marketing, various Finnish companies including Finnair and Nokia, various organizations. Brochures, websites, magazines, product manuals, campaign materials, videos subtitles, ads. Including launching tiF’s Chinese website in 12.2011 and responsible for all the article translation

Flavor of Finland

We launched our own WeChat subscription account – Flavor of Finland on 8.8.2021. It introduces unique restaurants in different parts of Finland, organic food ingredients from the nature, innovative food products, chefs interviews, recipes…We are creating high quality and authentic content (personal stories, images, videos), introducing not only food itself, but also sights, activities, life style, culture and customs related to it.